A/B Experiment Implementation
A/B test execution and UI/UX changes based on prioritized hypotheses. Covers test design, statistical setup, implementation in your testing tool, and analysis with documented winners and learnings.
What's included
- Hypothesis prioritization based on impact, confidence, and effort
- Test design with primary metric, guardrails, and sample size
- UI/UX changes built and QA'd across devices
- Implementation in your testing tool (PostHog, VWO, Optimizely, GA4 experiments)
- Statistical setup with proper traffic allocation and runtime
- Monitoring for sample ratio mismatch and data quality issues
- Results analysis with documented winners, losers, and learnings
- Shipping recommendations and follow-up test ideas
Why it matters
Most CRO programs stall because tests are poorly scoped, underpowered, or never properly analyzed. You get a steady pipeline of decision-grade experiments with a documented record of what works, what doesn't, and what to try next.
What clients say
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert