Custom GA4 Explorations Build
Explorations built for the questions the standard reports can't answer. Funnel, path, cohort, and segment overlap analysis, delivered with segments saved and a walkthrough for your team.
What's included
Analysis build
- Funnel explorations with open and closed steps, broken down by device, source, and audience
- Path exploration forward from entry and backward from conversion
- Cohort analysis on retention and repeat conversion
- Segment overlap to find where your audiences actually intersect
- User explorer configured for individual journey inspection
- Free form tables for the recurring questions nobody wants to rebuild every month
Segments and audiences
- Segments built around your real buying groups rather than default demographics
- Sequence segments for behavior that has to happen in a specific order
- Audiences published to Google Ads for remarketing and exclusions
- Comparison sets saved for repeat use
Supporting work
- Custom dimensions registered where your questions need parameters nobody is collecting yet
- Data quality check on the events feeding each analysis, since an exploration built on a broken event is confidently wrong
- Sampling and cardinality limits flagged wherever they affect the result
Deliverable
- Explorations saved and shared to your team
- Written interpretation of what each one currently shows
- Walkthrough session so your team can modify them without starting over
Why it matters
The standard GA4 reports answer questions nobody asked. Explorations are where the tool becomes useful, and they're also where most teams give up, because the interface is unfriendly and the first attempt usually produces an empty table.
This is a small engagement with a specific output. You get the analyses built, the segments saved, and someone showing your team how to change a dimension without breaking everything. If the underlying events turn out to be wrong, you'll hear that too, since an exploration is a fast way to discover your tracking has a hole in it.
What clients say
“Provided a much needed service at a great price & is always great to work with. Extremely knowledgable & capable! Thank you!”
Dj Haer Jr
DJs Junk Removal
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“We worked with Tomas to set up some tracking for marketing analytics on our website. I'd recommend working with him - he's communicative, efficient, and effective.”
Julia
Dyneti
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert