Google Ads Vertical-Specific Campaign Setup
Google Ads campaign setup tailored to your industry, accounting for vertical-specific compliance, audience targeting, and bidding nuances. Covers regulated industries, lead-gen verticals, and eCommerce with custom keyword research and ad copy.
What's included
- Account structure built around your vertical and buying cycle, not a generic template
- Vertical-specific compliance review for regulated industries (legal, healthcare, finance, addiction, crypto)
- Keyword research mapped to commercial intent and audience language
- Ad copy written for your industry with relevant hooks, trust signals, and disclaimers
- Audience targeting using in-market, custom segments, and first-party data where allowed
- Bidding strategy matched to vertical norms (tCPA for lead gen, tROAS for eCommerce, manual for thin data)
- Negative keyword lists built for vertical-specific waste
- Geo, schedule, and device targeting tuned to your buyer behavior
- Conversion tracking aligned to the metrics that matter for your industry
Why it matters
A SaaS playbook applied to a personal injury account will burn money. So will an eCommerce setup running on a B2B lead gen account. Verticals have their own compliance rules, their own audience signals, and their own bidding quirks, and generic setups ignore all of it. A campaign built around your specific industry starts performing faster, avoids the compliance landmines, and gives the algorithm cleaner signals to optimize on.
What clients say
“Wow! I can't say enough about the team at SmartMetrics! They are super fast, intelligent, and helpful in understanding and addressing your problem. I have worked with them multiple times on different accounts. I highly recommend them! I will continue to use them going forward! Big shout out to Tomas for all his help!”
Anna Crowe
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert