Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
What's included
- Seed keyword expansion using Semrush and Google's own data
- Search intent mapping across informational, navigational, commercial, and transactional
- Difficulty and opportunity scoring are weighted by your domain authority
- Competitor gap analysis to find keywords rivals rank for, and you don't
- SERP analysis on priority terms to understand what actually ranks
- Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
- Content gap and cannibalization review against your existing pages
- Cluster grouping so related keywords get covered by one strong page, not five thin ones
- AI search and zero-click consideration for terms losing traditional CTR
- Prioritized keyword map with recommended page type, target URL, and next action
Why it matters
Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.
What clients say
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert