Schema Markup Implementation
Structured data deployment via GTM or direct site code, covering Organization, Product, Article, and LocalBusiness schemas as applicable. Includes validation and rich results testing.
What's included
- Schema audit to identify which markup types apply to your site and pages
- Organization and brand schema with logo, social profiles, and contact details
- Product schema with price, availability, ratings, and reviews for eCommerce
- Article and BlogPosting schema for content pages with author and publish data
- HowTo schema where the content supports it
- LocalBusiness and Service schema for location-based or service businesses
- Breadcrumb and SiteNavigationElement markup for crawl clarity
- Deployment via GTM, direct site code, or CMS depending on what fits your stack
- Validation in Schema.org validator and Google's Rich Results Test
- Search Console monitoring for enhancement reports and structured data errors
Why it matters
Schema is how you tell Google and AI search exactly what your pages are about, instead of hoping they figure it out. Done right, it unlocks rich results in traditional search and improves how AI platforms cite and describe your brand. Most sites either skip schema entirely or have outdated markup that throws validation errors and quietly blocks rich results. A proper implementation gets you eligible for the features your competitors are already winning, and gives AI a cleaner read on what you actually do.
What clients say
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.